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Friday, March 19, 2010

Why would someone like PR?

I've had my share of interviews in the past few weeks in order to find something in the field of public relations and communications. And although I do know that this is what I want to do with my life, the question "Why public relations?" always takes me a while to answer.

So why PR?

Public relations has such a wide range of specialized services. One might love to be in the spotlight and be in the center of the action. I remember my first experience was during the Montreal Fashion Week 2008 and I was to assist with media relations. My task was as simple as checking in the media, giving them their media kits and VIPs and then lead them to the fashion show room. Even though I was not the one who did the interviews with the media, even though I was not the one the media was interested in speaking with, this event was labeled as a VICTORY for me. The adrenaline I got during this half hour of rushing around, guiding journalists where they needed to go and being able to see how interviews were done was enough for me to realize that this was what gave me the "drive" I was looking for.

What is PR?

Public relations could mean being a writer. I personally love writing and do believe that one should be passionate about it. One needs to be up to date with current media trends and the news. One might consider pr to be about planning events and doing promotion. There is the element of building mutual beneficial relationships with the agency/firm/company and client. Reputation management is a big facet of pr as well, maintaining the image of a company and making sure it is always displayed in a positive light.

So, is it possible to like all of these in pr?

Could I really answer the question "Why did you choose pr as your field of study/work" by "I simply love every angle of it"?
Could I really answer the question by "I like writing, speaking with people, building those relationships, being in the spotlight, educating myself and constantly staying informed with what is going on in the field and news"?


Another mind boggling question... Yet when I asked this question to those who are in the same situation as I am, none were capable of giving me a straight answer.

2 comments:

  1. Melina Tartaglia (comment from Facebook)

    Because it allows you to socialize, organize great events which you know you can add an extra twist or freshness to and because it is constantly a new and different challenge whenever you begin a new project. :)

    ReplyDelete
  2. Josie Fuschini (comment from Facebook)

    I totally agree with Melina!!

    ReplyDelete